Viral Marketing advice?
Thursday, July 2, 2009 6:19 | Filled in Other - Advertising & Marketing
In 2007 I founded a guidance organisation in my country. we done some work and got great exposure. by this i mean we were interviewed by radio stations and newspapers and were advertised on the front page of many newspapers. now we are launching a campaign to help the youth to build a successful future. included in this campaign we are selling guidepacks. in order for the campaign to be launched we will need to sell the initial 1000 guidepacks. so people/companies will have to sponsor the packs for the youth. sponsors will receive benefits one of them being their company logo in the guidepack telling the receiver that they sponsored it. how can we sell these packs to start the campaign using viral marketing tactics? everyday i read in our newspapers about crime and as my organisation did before, we will make a change. so please help with your idea or email me if you require more info at info@soulutionz.co.za.
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mcstir says:
July 4th, 2009 at 4:29 pm
It sounds as though you are definitely on the right track. I wouldn’t pay for any advertising if I were you, it sounds like you are on a bit of a budget. Instead, maybe you can produce some flyers at a lower or minimal cost, and distribute them or post them in prominent places. I would leave stacks of them on a store counter that is very busy (with the store’s permission, of course) and then perhaps approach these corporations that will be sponsoring your packs and see if they will do some of their own promotion etc.
Jill W says:
July 6th, 2009 at 1:18 pm
Do you have the equivalent of a Chamber of Commerce or local business organization? You might approach them and see if you can borrow a member list, or ask them to send a promotional piece to their members for you.
trif3cta_atx says:
July 8th, 2009 at 4:55 pm
I’d try to think of ways to give an incentive to people to sell packages for you. What can you give people for spreading the word? It doesn’t have to be money, it could be recognition or something else. The better they do, the more recognition they get.